The part of Denning’s article that connected most for me was
his “bring back Historical Figure X and show him modern technology” examples. He
explains that if we were to show Henry Ford, Alexander Graham Bell, or Thomas
Edison the modern reincarnations of their technological innovations, they would
be surprised not by how they looked or operated, but by what they have come to mean. For as much as we like to show off
our flashy cars or our super-smart phones for their aesthetic beauty, the
cultural practices surrounding these objects are what imbues them with
importance.
This point feels eerily similar to McLuhan’s “medium as
message” idea. Denning is not so much concerned about how we can physically
build networks or how they might work mechanically, but with diverging human
practices that might occur with the rise of networking. He warns that engineers
will have to take into account factors outside the realm of technology (like
human nature) when designed the networked landscape of the future. That seems
like an awfully big task to me.
So how has network technology affected our practices? Well,
as I sit here, creating and editing a word document that will soon be
transferred to a website where other people can view it at their leisure, all
while using a portable computer, it occurs to me that perhaps it has made us
lazy. I am required only to use my intellect to write and my motor skills to
type. There is no other effort required to get my information to all of you, to
the rest of the world if I so choose. It has made communication so much easier,
but it has gone much further than that. We are far past the point of
necessities. We are firmly in the world of excesses now. Amazon, Skype,
YouTube, Twitter, even services like Chatroulette, all sent straight into our
laps. We could be fast approaching a point where one doesn’t even need to leave
their house anymore. One could vicariously experience life through networks.
Your comparison of Denning to McLuhan is a thought-provoking one, Blake. My sense is that Denning doesn't emphasize the "medium" nearly as much as McLuhan does, but you're right that they both are ultimately interested in the ways that technologies shape cultural practice. McLuhan is often accused of being a technological determinist (where technology is the prime mover), while Denning seems to acknowledge a certain amount of chance or unpredictability to a medium's evolution--hence his stress on the term "drift" and examples like e-mail as the ARPANET's first "killer app."
ReplyDeleteYour post (toward the end) also makes me think of that show, Revolution, that recently premiered on NBC. Evidence of widespread unease over our reliance on the grid?